GS1 HERO IMAGES & PACKSHOTS
Sometimes you need to visualize a new product or design before it’s even produced. And for boosting your brand online, you need strong images with perfect “readability”. The right image for the right purpose and channel, without breaking the bank? Enter the Square pack shots and hero images!
For the past 10 years, Square has been mastering standard pack shot creation via 3D technology. Since 2017 we added Mobile Ready Hero Images to our scope and have become experts thanks to our active participation in the GS1 international working group on this subject. We deliver the right images in the right spec, combined with workflow efficiency and publishing know-how.
Supercharge your sales on e-commerce, with Square pack shots and Mobile Ready Hero Images!
In today’s connected world, consumers have found different ways to engage with brands. As a brand owner it is often difficult to deliver a consistent brand experience across all touchpoints of the consumer journey. At Square we understand this and have developed seamless fusion of brand and product data between printed packaging and e-commerce platforms.
We work together with brand owners to organize customer data and facilitate the content management and localization process. We set up “smart briefing” through automatic export of PIM, DAM, ERP and PLM systems; or we offer the same benefits through a simple form that can be exchanged via e-mail. We transform and load the data in our “SquareLinks” database that allows brand owners to synchronize content and data across packaging and other communication channels, e.g. e-commerce or online product and brand platforms.
Within hours after finishing the packaging artwork, Square has already loaded all packaging files, pack shots and hero images to a DAM site, including the required GS1 metadata. Product data and images are automatically pushed to data pools who in their turn feed the data pools of the different retailers.
Brand consistency made easy!
